By Shell Royster on July 29, 2025

Why You Should Attend the Flint Hills Rodeo in Strong City

A family-friendly round-up rooted in tradition and western heritage

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I’m a city slicker at heart. After graduating from high school in Kansas, I moved to New York City, leaving behind my small-town Kansas upbringing to immerse myself in a completely different culture.

Yet, time has a peculiar way of stirring up nostalgia, making me yearn for my roots and the values that come with them, so when my sister kept suggesting I come back for a family visit during the Flint Hills Rodeo in Strong City, I jumped at the opportunity. As Dorothy said, “There is no place like home,” and no place like a rodeo.

Rodeo embodies the spirit and dreams of our nation, mirroring the grit and perseverance of the pioneers who established roots on the prairie, and particularly this part of Kansas.

With my ticket in hand, I eagerly stepped into the arena to reconnect with my heritage and to watch my 65-year-old uncle, Stuart Young, get back on a bull after 25 years since his last rodeo ride. I asked him why he was doing this, especially when many, including family, considered it complete madness. Stu passionately replied, "I love rodeo, I love everything about it." He should know, as he's been a champion since 1984 and has taken part in numerous rodeos.

"Back then, there would usually be 16 or 17 riders a night, sometimes as many as 60 in total,” Stuart says. "Nowadays, you only get a few. “My hope is to encourage others to get involved, get off the couch and embrace life."

shell royster_uncleWhen I arrived at the rodeo grounds, I was immediately struck by the buzz of energy and excitement. A large, dusty arena is surrounded by well-worn, wooden seating. Brightly colored flags and banners, including the American flag, hang from above. The dirt arena is lined with grandstands full of eager spectators, while cowboys in chaps and cowgirls in colorful outfits get ready behind the scenes for their turn in the arena.

The air is filled with the sounds of chatter and laughter from the crowd; you can hear the faint sound of horse hooves across the dirt and bulls snorting. Above it all, the announcer's voice booms through the speakers, commanding attention and letting the crowd know the rodeo is about to begin.

The unique aspect of this small-town rodeo, compared to other Professional Rodeo Cowboys Association-sanctioned events, is the legacy of the E.C. Roberts family from Strong City. Initially, it was a family event that started in their pasture in 1937, but thanks to their perseverance and commitment, this modest rodeo has expanded over time.

Reasons To Attend

This weekend event, typically held every first full weekend of June, is a must-see. The rodeo captures the competitive nature of true cowboy culture and promises not to disappoint.

1. The Sport & Pageantry

The abilities required for riding, roping, barrel racing and bronc and bull riding demand incredible courage, and watching these events will keep you on the edge of your seat. As the event begins, rodeo queens parade around the arena with flags honoring our U.S. Military, followed by a local singer performing the national anthem. Everyone stands and cheers enthusiastically, eagerly anticipating the first event.

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2. The Crowd Watching

It's not just the cowboys and cowgirls who stand out; the audience, dressed in their finest rodeo gear, deserves recognition too. With cowboy hats of various shapes and sizes, fringed jackets, embroidered shirts and Daisy Duke shorts, ranging from classic to flashy — it's like being in a western fashion parade.

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3. Wholesome, Classic Entertainment

The rodeo clown and announcer captivate the audience with their antics and humor. The fast-paced banter recalls classic comedy of the past, which truly required wit and intellect. The mutton busting event, where kids ride sheep, is so funny it's impossible not to laugh.

4. The Animals

Have you ever seen a bull as mean as a snake, a stunning quarter horse or a thoroughbred? You can admire these creatures up close before the rodeo starts, just behind the announcer’s booth.

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5. Shopping

There's a wealth of producers specializing in high-quality western apparel and accessories. You can find custom-made hats, boots or even some unique rodeo trinkets.

6. Food and Drink

Grab a beer, a corndog or tater tots. Indulge in kettle corn or shaved ice — all your favorite nostalgic foods are right here.

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In Essence

The 1,500-mile flight was well worth it to me, allowing me to experience the unwavering spirit of local Kansans at this big, little rodeo.

I walked away from it all feeling more connected to my heritage, with a renewed faith in humanity and a brand-new hat.

WHEN AND WHERE

Flint Hills Rodeo, 300 E. 7th Street, Strong City
Typically held the first full weekend of June, but check the website for the event’s timeline as it may vary.
www.flinthillsrodeo.org

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  • Shell Royster

    Shell Royster is an award-winning food, product, travel and stills photographer originally from Kansas.